In This Episode
Dental hygiene is a critical driver of both patient care and practice profitability. In this episode of "The Art of Dental Finance and Management,” Art is joined by Rachel Wall, founder and CEO of Inspired Hygiene, for an in-depth discussion on building a high-performing hygiene department.
Rachel shares insights on the current state of dental hygiene in the U.S. and strategies for hiring and retaining hygienists in today’s competitive market. She explains why strong leadership from the dentist accounts for 50% of hygiene success and the importance of implementing clear, written Standards of Care.
Listeners will also learn Rachel’s four “R’s” for creating a referrable practice — Relationship, Retention, Reputation, and Referrals — and why small gestures like saying “please” and “thank you” matter. The episode covers key benchmarks for hygiene production, including the ideal percentage of total office revenue and the role of 4000 codes such as SRPs and periodontal maintenance.
Packed with actionable tips, this conversation is essential for dentists looking to elevate their hygiene department and maximize profitability.
Show Notes & Resources
- Upcoming Eide Bailly Events
- Eide Bailly's Healthcare Services
- Decisions in Dentistry
- Academy of Dental CPAs
- Inspired Hygiene
About the Host
Art Wiederman, CPA, Director of Dental Practices | Eide Bailly
Art specializes in serving dental practices. He oversees a variety of services including accounting, tax compliance and planning, financial planning, retirement planning, and financial practice management consulting. Art’s expertise is not only in taxation issues for dentists, but also in his knowledge of dental practice metrics and benchmarks. Art has the ability to look at a dentist’s statements and identify profit holes in their practice.
About the Guest
Rachel Wall, Founder & CEO | Inspired Hygiene
Rachel Wall, RDH, BS, is a leading dental hygiene consultant and speaker. Through Inspired Hygiene, Rachel helps dentists unlock the profit potential of their hygiene departments with coaching, webinars, mastermind groups, and workshops. Drawing on more than 20 years of experience as a hygienist and practice administrator, Rachel delivers practical strategies for high-quality periodontal care, restorative case enrollment, and efficient hygiene systems. Rachel has spoken at major industry events, including RDH Under One Roof and the AACD Annual Session, and her work has been featured in publications such as Dentistry Today, Progressive Dentist, and Hygienetown. Inspired Hygiene offers private in-office coaching, the Hygiene Profits Mastermind group, and the Profitable Perio Online Workshop.
